Advertisement in Kazakhstan - 4800 Words

Status and prospects of development of advertisement in the Republic of Kazakhstan 1.2 Specificity and structure of the advertising market in Kazakhstan Advertising is an important part of marketing communications and serves as a tool to create an external competitive advantage. It is impossible to imagine the work of the modern enterprise without advertising. The company must declare its existence on the market about its product and attract potential customers and create an image of a reliable partner. And if the companies did not have to think much about selling products, government was engaged in that, now in the marketplace every company is at its own risk and have to decide what it will produce and how to sell, which would also†¦show more content†¦Advertise - to attract attention to goods, services of a particular manufacturer, trader, broker and distributor at their expense and under their brand offers, appeals, advice, and recommendations to purchase the goods or services. Consequently, the subject of advertising - that is what is touted as a means of disseminating advertisements - information channel on which the advertising message reaches consumers. The system of marketing communications is a single complex, which includes members of advertising channels and methods of communication, aimed at establishing and maintaining planned by the organization of relationships with recipients in achieving their marketing goals. Advertising is only part of the promotion of goods, in which a firm can carry out contacts with the customer through the sales force (direct sales), publicity or public relations, and use different techniques to stimulate sales. But there is a direct marketing, which includes direct mail, telemarketing, advertising, direct response on TV, radio and other media. This type of marketing communication is used when the advertising message is aimed at causing a retaliatory action. Direct marketing has two main advantages that distinguish it from conventional media advertising: the possibility of individual recourse to the consumer with a specially prepared offer to him; immediate registration of his answer. The role of advertising is disclosed in its function:Show MoreRelatedThe International Center For Boundary Cooperation1089 Words   |  5 PagesIntroduction Through partnership, Kazakhstan and China established a dry port called Khorgos that sits on the Trans-Asian railroad. This free economic zone (FEZ) is a vital gateway of trade between the respective nations involved. Each country will invest a combined $2.6B into the infrastructure of Khorgos FEZ. This â€Å"Silk Road† trade route initiative has estimates of generating $1T annually. Similar to Jebel Ali FZE in Dubai, Khorgos is a duty and tax-free territory. This area is approximately 300Read MoreNeeds, Wants, Demands - Marketing1742 Words   |  7 Pagesnot satisfy all demands of his or her wants. 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